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Samsung flexes its foldable lead one day before Apple joins the race

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TL;DR
  • Combined US purchases of the Galaxy Z Fold 8 and Fold 8 Ultra are tracking 30% ahead of the Galaxy Z Fold 7.
  • The two Fold models account for roughly 80% of current Galaxy Z8 series purchases in the US.
  • Samsung says 30% of Galaxy Z Flip 8 buyers switched from competing brands, with most buying their first foldable.

Apple’s big hardware event is scheduled for tomorrow, September 9, and the Cupertino-based company is finally expected to unveil a new device category that competitors like Samsung have spent years mastering: foldables. However, before the tech giant gets to enter the foldable market, Samsung is sharing figures to highlight just how much of a head start it’s working with.

Roughly a month after launching the Z Flip 8, Z Fold 8 Ultra, and the all-new wide Z Fold 8, Samsung is highlighting how the lineup is changing foldable preferences in the US.

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