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Credit: Kaitlyn Cimino / Android Authority

TL;DR

• Apple is reportedly developing a screenless health and fitness tracker aimed at rivals such as WHOOP and the Fitbit Air.
• The device is still in an early prototype stage and may not launch before 2028, if at all.
• The prototypes reportedly use a thin fabric band with a sensor-equipped module and no display.

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Screenless fitness trackers are having a moment this year, and Apple reportedly doesn’t want to sit this one out. The company is said to be developing a new health and fitness tracker without a display, which would almost certainly rival WHOOP and the Google Fitbit Air.

According to Bloomberg’s Mark Gurman, Apple has been exploring the idea for several months and is now developing prototypes. The project is said to be still in its very early stages, with Apple not yet deciding whether to release the device. Bloomberg’s sources say it probably wouldn’t arrive before 2028, if at all.