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Finding something to watch on HBO Max could soon get a whole lot easier

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TL;DR
  • HBO Max is testing a new Shorts feed that lets users discover movies and TV shows by swiping through vertical clips.
  • An in-house AI system helps pick the best scenes from HBO Max’s catalog.
  • Select Android users in the US can also try Ask HBO Max. This AI-powered search tool understands natural-language requests like moods, genres, or viewing occasions instead of requiring exact movie or show titles.

Remember when Netflix introduced its TikTok-style vertical feed to help people stumble across something new to watch? Now, HBO Max wants to make finding your next binge just as effortless.

Warner Bros. is testing a feature called Shorts, bringing a vertical, swipeable feed of movie and TV clips to HBO Max in the US. Instead of scrolling through endless rows of posters and trying to judge a show by its thumbnail, you’ll be able to flip through short iconic scenes, trailers, and bonus content until something catches your attention.

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