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Apple is considering a Fitbit Air-style screenless fitness tracker

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TL;DR
  • Apple is considering new wearable device form factors, a new report says.
  • Device types in consideration include round smartwatches, as well as screenless fitness trackers similar to the Fitbit Air.
  • Apple is not expected to announce any new wearable form factors at its event in September.

Apple is apparently looking to shake up its wearable offerings. A new report this week suggests that Apple is thinking about new shapes, price points, and form factors for its wearable tech, including screenless versions to compete more directly with devices like the WHOOP Band 5.0 and Google’s Fitbit Air.

As reported by Mark Gurman for Bloomberg, after more than a decade of iterative updates to its Apple Watch offerings, the company is now seriously considering making wearable devices that diverge from its hallmark rounded rectangle design language. The plans aren’t concrete, but in addition to the screenless concept, Apple’s also discussed round smartwatches, as well as additional premium offerings beyond the Apple Watch Ultra.

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