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Spotify will start labeling AI-generated artist profiles and stop recommending their music

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TL;DR
  • Spotify will start labeling AI-generated artist profiles with a new “AI Persona” label.
  • It will also stop recommending music from such artists in its editorial and algorithmic recommendations.
  • Artists can self-disclose as an AI Persona, but Spotify will also apply the label to other artist profiles that it suspects are AI-generated.

Spotify has been hard at work helping listeners identify AI-created content. The streaming platform rolled out verification for music creators with its “Verified by Spotify” badges, and now it is planning to help users identify artists who have created their public identities using AI tools.

The company today announced a new “AI Persona” label that it will display on artist profiles that may be AI-generated and do not represent a real person. This, Spotify hopes, will help users feel more confident trusting the artists behind the music they listen to.

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