[Android 0]

https://www.youtube.com/watch?v=NKVHYtQlCb8

TL;DR

• Google’s Pixel Tag is finally here, bringing a first-party AirTag rival to Pixel owners with Android Find Hub integration and an oblong design.
• UWB-powered Precision Finding is the big draw, offering directional arrows for accurately locating lost items.
• The Pixel Tag costs $29, and $99 for a four-pack, but won’t hit shelves until November 11.

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Google has finally taken the wraps off the Pixel 11 series, but the phones weren’t the only interesting thing to come out of the Made by Google event. After years of leaving Pixel owners to shop elsewhere for a Bluetooth tracker, Google finally has one of its own: the Pixel Tag. And frankly, it’s about time. The Pixel Tag is essentially Google’s answer to the AirTag, built to work with Android’s Find Hub network. That alone makes it an interesting addition to the Pixel family.

As for the design, the company has given its tracker a very different personality. Rather than going circular like the AirTag or adopting a squarish shape used by plenty of other trackers, the Pixel Tag has an oblong design. There’s just one slightly baffling problem: it doesn’t have a built-in hole for attaching it to anything. That’s a strange decision for a gadget designed almost entirely around being attached to things. So, if you want one hanging from your keys, you’ll need a separate holder or key ring. Buying an accessory for your accessory isn’t exactly the frictionless experience you’d hope for.