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TL;DR

• YouTube Premium could be getting another price hike just months after April’s increase, according to reports from subscribers across Europe.
• Individual and family plans could both become more expensive, with some users already receiving emails detailing higher monthly prices.
• The reports are not yet official, and it’s unclear if or when the increases will reach the US and other markets.

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It’s only been a few months since YouTube Premium’s price in the US went up, and now we’re getting wind of yet another looming price increase. While April 2026’s hike raised the subscription price from $13.99 to $15.99, fresh reports suggest YouTube could also increase subscription prices in Europe by the end of October 2026.

According to reports on Reddit and the ResetEra forum, YouTube could be preparing a price hike just a few months after rolling out new prices across its Premium plans in the US. The change will likely come in the next couple of months and will affect both individual and family plans across various European countries.