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Anker is dropping Soundcore, Eufy, and others to anchor everything under one brand

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Опубліковано

Anker eufy Robot Vacuum Omni S2 logo

Credit: Jonathan Feist / Android Authority
TL;DR
  • Anker has announced that it will gradually retire Soundcore, Eufy, and other sub-brands worldwide in favor of a single “Anker” identity.
  • The transition will happen market by market.
  • The rebrand comes as Anker expands its physical retail presence and builds a broader ecosystem of products, including the new MindBase AI home hub.

Anker is putting an end to the brand names that have helped it build a presence beyond chargers and power banks. The company will gradually bring Soundcore, Eufy, and its other sub-brands under a single Anker identity as it looks to become a more unified brand name.

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