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Every year — or maybe every other year — we all have one thing in common: we shop for a new phone. Phone makers know that even when sales are in a slump, there will be millions of eyeballs looking at what’s out there and what the market has to offer. The flashier and “louder” a product or feature is, the more attention it grabs and the more sales it generates. Even if you didn’t buy a Samsung foldable, you might have bought another Galaxy phone you saw while shopping.

Sometimes though, it doesn’t work that way, and the lack of fanfare doesn’t drive all those eyeballs to a product or manufacturer. Fairphone is a great example, and what may well be the best phone out there and the one we should be buying is one that almost none of us will: the Fairphone Gen 6 Plus.