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Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading 

British financial services firm Hargreaves Lansdown is letting retail investors buy bitcoin — nearly one year after it said the cryptocurrency was “not an asset class.” 

The Bristol, UK-based investment firm’s website said it was offering bitcoin and other crypto exchange-traded notes to investors. ETNs are investment funds which trade on stock exchanges and track the prices of digital assets. 

It comes after the firm, which manages nearly £173 billion (over $233 billion) in assets, last year warned customers about buying bitcoin. 

NEW: U.K.'s largest investment platform Hargreaves Lansdown is now offering Bitcoin products to 2 million clients! pic.twitter.com/GgdeHK8vyM

— Bitcoin Magazine (@BitcoinMagazine) September 4, 2026

“While longer-term returns of Bitcoin have been positive, Bitcoin has experienced several periods of extreme losses and is a highly volatile investment — much riskier than stocks or bonds,” the firm said at the time. 

“The HL Investment view is that Bitcoin is not an asset class, and we do not think cryptocurrency has characteristics that mean it should be included in portfolios for growth or income and shouldn’t be relied upon to help clients meet their financial goals.” 

Now, a number of ETNs tracking the price of bitcoin and other cryptocurrencies are available. The firm warns users that “crypto ETNs are considered high-risk and may be volatile.”

U.S. regulator the Securities and Exchange Commission in 2024 approved bitcoin exchange-traded funds for investors after a decade of saying no to the products. 

The funds had the most successful debut in the history of ETFs as investors previously unable to buy exposure to the asset class rushed in to buy the products. 

Run by top asset managers and banks like BlackRock, Fidelity, and Morgan Stanley, the investment vehicles now collectively manage over $100 billion in assets. 

This post Hargreaves Lansdown Reverses Course, Rolls Out Bitcoin Trading  first appeared on Bitcoin Magazine and is written by Mathew Di Salvo.

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