Sidney Swine starred in a provocative sports commercial

American actress Sydney Sweeney has found herself in the spotlight among sports fans following a spectacular advertising campaign for Novig, a platform specializing in sports predictions.

The 28-year-old star posed for a series of provocative photos featuring various sports equipment. The shoot featured a basketball hoop, American and European footballs, a tennis racket, a hockey stick, and other sports equipment.

According to Novig founder and CEO Jacob Fortinski, it was Sweeny herself who proposed the idea of a collaboration. Moreover, the actress didn’t just want to be the face of the advertising campaign—she wanted a stake in the company. As a result, Sydney did indeed become one of the project’s co-owners.

According to Fortinski, the actress didn’t like that some prediction platforms accept bets even on details of her personal life—for example, the color of her underwear.

“There’s something refreshing about the fact that this is purely about sports,” Swini explained regarding her interest in Novig.

The actress herself emphasized that she doesn’t like simply “lending her face” to advertising projects and prefers to be more deeply involved in the work of the brands she collaborates with.

The campaign achieved the desired effect—in just a few hours, photos and videos featuring Swini garnered millions of views on Instagram and X and were widely shared across sports communities.